Why talking to our bottle users is crucial, and why we’ve stopped selling our sports lids

We always love sharing with you our thoughts and the decisions we make along this journey as a for-purpose business. We know you don’t want to know our entire life history (we’ll save that for the book!), but when it comes to making decisions that effect our GiveMeTap community, it’s important for us to let you know exactly what’s been going on. 

On Thursday, we decided to say ‘goodbye’ to our 500ml sports caps by removing them all from our online shop. This means that, for the moment, only the 600ml bottles and the 500ml Classic bottles with screw cap are available online. Although this means that it will be a little while until our regular bottles are back in business, here are some reasons why we feel it is the right decision:

1) Last Wednesday, I arranged to have a coffee with an awesome GiveMeTapper, Teijinder, who was helping us out with some market research. As an avid user of the 500ml Sports Cap, she explained that the sports cap wasn’t as usable as the screw cap, and that the carabiner unusable when the bottle was full…That’s a bit awkward.

2) After taking this feedback straight to GMT HQ. All of us realised that we mainly used the 600ml bottles and hardly ever used the sports cap. How can we offer a product that we aren’t really using much ourselves? Double Awkward!

3) We decided to retest the sports cap, and quickly realised that the flow of water was somewhat slow, which is not the best when you really need to get a mouthful of water! Triple Awkward. 


Those were enough ‘awkward turtle’ moments for us to realise that we needed to make some changes to the lids design, and fast. We’re committed to bringing you the best quality water bottles possible, and the sports cap just didn’t make the cut. We’re looking into producing a better sports variation so that easy access to water is guaranteed. Although we want to be able to fund water projects (SO EXCITED TO SHARE SOME NEWS SOON!) by selling lots of GiveMeTap bottles, they have to be the best they can be.

This is why we just love talking to you and getting feedback on everything we do. It helps us get better, helps you stay hydrated, and means we can provide clean water to those currently without. Thanks for taking the ride with us and telling us when our seatbelt isn’t quite tight enough. This is what makes our community awesome. 

We want to make sure you enjoy using your bottle, so if you would like a screw cap lid to replace your sports cap on the 500ml bottle, drop us an email at sales@givemetap.co.uk. We will then send you a screw cap, on us, as soon as they become available. 

Big Love, 

Edwin & Sanum xx

Hydrating the World: Theresa’s Story


After our first water project in Malawi, we were fortunate to meet Theresa Sato who explained to us the improvements in the community since the installation of the Elephant pump in her village.

Education was such a major problem for the children in the village, as they would frequently contract diseases and be unable to attend school.Now things are different. Children are drinking and bathing in clean water, eradicating the risks of diseases that keep them away from school.

Theresa also told us about how the pressure on the health clinic had been significantly reduced as less people needed to visit for water-related reasons. Another awesome example of how dynamic the improvements to a community can be, simply through providing them with clean water.

Find out more about our impacts across Africa.

Guest Post for Social Enterprise UK: Why should we buy social?

as posted on SocialSaturday.org by SEUK

13th September 2014

To celebrate the launch of Social Saturday, it is only fit to pose the question of why ‘buying social’ is so important. As a company based on the concept of buying for social good, we tend to passionately discuss this question quite a bit at GiveMeTap HQ. However, when I ask friends & family this same question, there can be a lot of vague nuances of saving the environment or helping the poor, when actually, there is so much more to it.

Recently, we’ve seen an emergence of businesses that sell products in order to serve their customers as well as produce some sort of social good. This means we’ve discovered a world in which we don’t have to differentiate between making money and helping others. We’ve also seen an increase in people actually buying from these businesses, meaning that this new world could actually work! This is why each of us should ignite this culture of socially conscious buying.

Taking a step back, this prospect can seem a bit overwhelming. How can one person, buying their daily essentials, make that much of a difference? It is actually quite an exciting prospect. For example, according to studies in the US, 51% of Millennials are already changing their buying behaviours away from environmentally unfriendly brands . It is this behaviour and being more conscious of what enters your household, you intrinsically feed this culture to the people around you.

For example, at your next meeting, you may suggest the environmental benefits for your business to swap to a more sustainable printer, or the cost benefits of abolishing plastic cups, improving the culture of responsibility within the firm. You may even share your new way of living with your friends who then start buying fair trade snacks for their children’s lunchboxes and environmentally friendly toilet roll for home. The change in what you purchase is noticed by other businesses that then recognise that they can provide these socially responsible options. This is the ideal we can strive for.

The evidence of this can be seen first hand in the running of our own business. Through a small, simple purchase of buying a GiveMeTap bottle, we have been able to help bring clean water to almost 5000 people in Africa, while people have been able to live more sustainably, switching away from plastic bottles. They then spread the GiveMeTap mission to friends, family and even their workplace, meaning that we can further our impacts as our company grows.

We underestimate the sheer power that we have as individuals who make a choice to buy things and what this translates to. As we’ve learnt from our friend, Spiderman, with great power comes great responsibility. When we buy a bar of chocolate or a new T-shirt, not only do we have the influence to effect what flavours or prints are released next season, we are exercising the ability to effect how a business interacts with the World. Use your power!

Stock issues - a learning curve we’d love to share

Many of you may have seen the ‘SOLD OUT’ signs all over the GiveMeTap shop page. Not only are our best selling blue bottles out of stock, but also our silver bottles. We have many of you on our waiting list, hoping to be able to help us hydrate the world with your bottle purchase. Since it has been a couple of weeks since we’ve had this problem, we thought that we should keep you guys updated on what is going on at GMT HQ.

Firstly, do not worry! Our depletion of stock is not a bad sign, it is actually a great symbol of a pretty awesome month! Throughout August, many of you may have seen GiveMeTap posters while travelling up and down escalators on the London Underground. This was a result of an extensive marketing campaign across approximately 40 stations, in order to promote GiveMeTap.

This led to an amazing surge in sales across our website and during our GiveMeTap events in Central London. It also led to some unexpected partnerships with large and small companies across London, the UK and even Internationally. Things were pretty awesome. They still are. 

This all now means that we are able to fund another water project in Ghana. It is all so very exciting to see all your purchases make such a difference [more news on that soon]. However, what it also means is that that our stock has depleted quite unexpectedly, leaving us with few bottles available. 

As a small business, managing stock and inventory can provide quite a hefty challenge. There is an art to understanding when to buy stock and in what quantities - and this is an art we are yet to master with our limited resources. What we have realised, is that as we grow, managing this will be critical. Our next batch of bottles will be ready to order by mid-october, so watch this space!

We thought it was about time that we start sharing more of our journey as a start-up social enterprise with all of our GiveMeTappers. Everyday we are learning new things and developing the business. Thanks for supporting us on our journey to hydrate the World. Keep being awesome.

Sanum xx

California is the first state to ban the plastic bag!

California Plastic Bag Ban Would Be First Of Its Kind In The Nation

Posted: Huffington Post 08/30/2014 4:00 am EDT Updated: 08/30/2014 10:59 am EDT

By Aaron Mendelson

SACRAMENTO, Calif., Aug 30 (Reuters) - The California state legislature enacted a ban on plastic grocery bags on Friday near the end of its two-year session, a measure that if signed into law would become the first of its kind in America.

A number of cities and counties in California and other U.S. states, including Hawaii’s Maui County, have made it illegal for grocery stores to pack purchases in plastic. But at the state level, opposition from plastic bag makers has usually prevailed.

The California Senate voted 22-15 for the bill, which must be signed into law by Sept. 30 by Democratic Governor Jerry Brown, who has not signaled a position on the measure.

"Single-use plastic bags not only litter our beaches, but also our mountains, our deserts, and our rivers, streams and lakes," said state Senator Alex Padilla, who sponsored the bill.

Padilla backed a similar measure last year but it failed by three votes. The fate of this bill was uncertain until the waning hours of the session after falling three votes short in the state’s Assembly on Monday.

But after picking up the support of the United Food and Commercial Workers Union, the bill passed a second vote in the Assembly.

The measure would ban grocery stores from handing out single-use grocery bags with customers’ purchases, and provide money to local plastic bag companies to retool to make heavier, multiple-use bags that customers could buy.

Environmentalists have pushed for banning plastic bags, which are cheaper for supermarkets to use than paper bags, but create mountains of trash that is difficult to recycle. In California, there is particular concern that the bags, when swept out to sea, could harm ocean life.

After the defeat of his earlier bill, Padilla won the support of some California-based bag makers by including the funding for retooling. But in recent months, out-of-state manufacturers campaigned against the bill, even producing television advertisements targeting Padilla, who is running for secretary of state.

Cathy Browne, general manager at Crown Poly, a plastic bag manufacturer in Huntington Park, California, said the bill would lead to layoffs at companies like hers.

More than 10 billion plastic bags are used in California each year, according to an estimate by Californians Against Waste, an advocacy group supporting the bill. (Writing by Eric M. Johnson; Editing by Sharon Bernstein and Mark Heinrich)

The IceBucket Challenge? How about the Hydrate The World Challenge?

We’ve just received an amazing request from a Water Hero who wants to buy and donate a GiveMeTap bottle to a homeless person, instead of doing the Ice Bucket Challenge. 

HOW AWESOME IS THAT?! If you would like to do the same, let us know & we can arrange for your bottle to be gifted to the homeless.

Water for You. Water for Everyone.


Photo: The Guardian

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BIG NEWS! We’ve tapped Victoria Line all the way to Zone 2! Download the app now to find your nearest refill - http://bit.ly/1hWmJUD
To Celebrate, we’ll be doing a Facebook giveaway of more goodies including an another ONE OF A KIND EXCLUSIVE bottle. STAY TUNED, TAPPERS!

BIG NEWS! We’ve tapped Victoria Line all the way to Zone 2! Download the app now to find your nearest refill - http://bit.ly/1hWmJUD

To Celebrate, we’ll be doing a Facebook giveaway of more goodies including an another ONE OF A KIND EXCLUSIVE bottle. STAY TUNED, TAPPERS!

Well spotted, Anusha! The GiveMeTap sticker, loud & proud in Shepherds Bush.
Get your ticket to FREE water refills from hundreds of places like this at »www.givemetap.co.uk/tube!

Well spotted, Anusha! The GiveMeTap sticker, loud & proud in Shepherds Bush.

Get your ticket to FREE water refills from hundreds of places like this at »www.givemetap.co.uk/tube!

Turn your empty bottles into Underground credits! HOW AWESOME IS THIS?

In Beijing, commuters now have the opportunity to trade in their empty plastic bottles for subway credit, offsetting the costs of travel and the costs to the environment.

This is a prime example of innovation in the sustainable arena. Not only does a system like this enable commuters to dispose of plastic waste in an environmental way, but it also allows them to save money by doing good. 

Then again, in an ideal world, we would have no plastic bottles in the first place! Wouldn’t it be great if, instead, every time you filled up a reusable bottle, you got subway credits?

SPOTTED! At Pimlico Station!
It does what it says on the tin. This Bottle Saves Lives » http://bit.ly/19KeImC

SPOTTED! At Pimlico Station!

It does what it says on the tin. This Bottle Saves Lives » http://bit.ly/19KeImC